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Nick always great to see you at the conferences, the true application of personalized AI driven ad messaging comes from the movie Minority Report with Tom Cruise Everything is tied into your eyeball and once he needed to change his identity by changing his eyeballs OOH posters were targeting the eyeballs and his new personality by name. This will happen in next 10 years and Google had been rewarded a patent for such tech. Good luck to us all and your dog

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