I love that Elon and X is losing 100 Million in advertisers and told them to F@ck off.
We as an industry have yet to show the online advertisers we are an true alternative and an audience extension.
Why cant we break out past 5% of all ad dollars as an industry.?
This will take the whole industry to get together, working together, between OAAA and the DPAA and all the larger players in OOH combining one campaign and one message across all screens and boards.
I'd be happy to donate 5% of our screens slots to this effort.
Nick you totally hit it. Our industry can’t get past 5% of overall budgets growing at 4.4% YOY which is about inflation rate
We need to show advertisers there is a safe haven - DOOH and nail that message from all players in the space
I love that Elon and X is losing 100 Million in advertisers and told them to F@ck off.
We as an industry have yet to show the online advertisers we are an true alternative and an audience extension.
Why cant we break out past 5% of all ad dollars as an industry.?
This will take the whole industry to get together, working together, between OAAA and the DPAA and all the larger players in OOH combining one campaign and one message across all screens and boards.
I'd be happy to donate 5% of our screens slots to this effort.